By Robert McHale
The plain-English enterprise advisor to fending off social media criminal hazards and liabilities—for an individual utilizing social media for business—written in particular for non-attorneys!
You already understand social media might be useful locate buyers, improve relationships, and construct your recognition, but when you're not cautious, it can also divulge your organization to dear criminal concerns and regulatory scrutiny. This insightful, first-of-its-kind ebook presents enterprise execs with techniques for navigating the original felony hazards bobbing up from social, cellular, and on-line media. Distilling his wisdom right into a a hundred% sensible consultant in particular for non-lawyers, writer and pro company lawyer, Robert McHale, steps out of the court docket to check today’s U.S. legislation regarding social media and alert companies to the typical (and occasionally hidden) pitfalls to prevent. better of all, McHale deals sensible, actionable recommendations, preventative measures, and priceless pointers on protecting your corporation from social media felony exposures linked to employment screening, promotions, endorsements, user-generated content material, logos, copyrights, privateness, safety, defamation, and more...
You’ll find out how To
• Craft legally compliant social media promotions, contests, sweepstakes, and advertisements campaigns
• Write powerful social media guidelines and enforce most sensible practices for governance
• make sure the safeguard of delicate corporation and buyer information
• appropriately computer screen and keep an eye on the way in which your staff use social media
• steer clear of high-profile social media mishaps that could immediately harm popularity, model fairness, and goodwill, and create massive potential legal responsibility
• keep away from accidental employment and hard work legislation violations within the use of social media in pre-employment screening
• deal with felony concerns linked to game-based advertising, “virtual currencies,” and hyper-targeting
• deal with the felony hazards of user-generated content material (UGC)
• safeguard your logos on-line, and triumph over brandjacking and cybersquatting
• comprehend the e-discovery implications of social media in lawsuits
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